Shopify's app revenue share in 2026, explained
Shopify takes a share of what merchants pay for your app. The rule changed in 2025: the first million dollars is now counted over your whole lifetime instead of every year. Here is the current rule, with the details that change what you actually receive.
Updated
The rule
- 0% on your first 1,000,000 US dollars of gross app revenue, counted over your lifetime.
- 15% on the revenue beyond that.
- Only revenue earned on or after January 1, 2025 counts toward the first million.
- You must register for the reduced revenue share, with a one-time fee of 19 US dollars.
- Revenue from associated developer accounts is added together.
What changed in 2025
Until 2025, the 0% allowance reset every year. On April 24, 2025, Shopify announced that it would be counted over your lifetime instead, and the new terms took effect on June 16, 2025. A developer whose revenue since January 2025 passes one million dollars pays 15% on everything above it, even if it took several years to get there.
Who qualifies for the 0% tier
You qualify if, in the previous year, you earned less than 20 million US dollars on the App Store and your company's gross revenue was under 100 million US dollars. Above either threshold, the 15% applies to all your revenue.
Developers who do not register are not on the reduced plan: the Partner Program Agreement sets a 20% share for them.
The processing fee comes on top
All billing carries a 2.9% processing fee, charged separately from the revenue share. Below the first million, you still pay it.
Billing has to go through Shopify
Apps in the App Store must use a billing solution provided by Shopify. On May 12, 2026, Shopify renamed Managed Pricing to Shopify App Pricing and added usage-based charges through the App Events API, with fixed, graduated and volume pricing. The Billing API still works but is now legacy. App Pricing prices are in US dollars, and it does not handle one-time purchases.
Since then, Shopify has raised the number of plans an app can offer (up to eight public plans, and unlimited private plans since September 21, 2026), and since September 29, 2026 existing Billing API subscriptions can move to App Pricing without merchants approving again. The App Pricing announcement does not mention any change to the revenue share.
Why your payouts are lower than your MRR
Monthly recurring revenue is the price of the plans your merchants are on. What reaches your bank account is lower: the revenue share once you pass the first million, the 2.9% processing fee, refunds and payout timing all sit in between. See how to calculate MRR for a Shopify app.
Luseri shows both side by side: your MRR, from the price of the plans, and the cash Shopify actually collected for you, each in its own currency.
Questions
- Does the $1M allowance reset every year?
- Not anymore. Since the terms that took effect on June 16, 2025, it is counted over your lifetime, starting from revenue earned on January 1, 2025.
- Is the 2.9% fee part of the 15%?
- No. The processing fee is charged separately, on all billing, including below the first million.
- What happens if I do not register?
- The Partner Program Agreement sets a 20% revenue share for developers who are not registered for the reduced plan.
- Did Shopify App Pricing change the revenue share?
- Shopify's announcement of App Pricing, on May 12, 2026, does not mention any change to it.
Sources
- Shopify: revenue share for app developers
- Shopify changelog: update to the app developer revenue share (April 2025)
- Shopify Partner Program Agreement
- Shopify changelog: Shopify App Pricing (May 2026)
- Shopify changelog: unlimited private plans in App Pricing (September 2026)
- Shopify changelog: move existing subscriptions to App Pricing (September 2026)
- Shopify: billing